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翻转课堂的出现对教材(尤其是数字化教学资源)的开发和出版带来新的机遇和挑战。文章通过分析研究生英语数字化资源开发和出版的现状与困难,提出大学出版社应该抓住这个契机,积极开发碎片化教学资源,打造智能化的数字教育平台,创新营销策略,开拓数字出版市场,促进“互联网+”时代传统出版机构的转型和发展。
The emergence of Flip Classroom brings new opportunities and challenges to the development and publication of teaching materials (especially digital teaching resources). By analyzing the current situation and difficulties in the development and publication of graduate English digitized resources, this paper proposes that university press should seize this opportunity to actively develop fragmented teaching resources, create an intelligent digital education platform, innovate marketing strategies, open up the digital publishing market and promote “Internet + ” era of traditional publishing house restructuring and development.