论文部分内容阅读
三、连锁经营中CI战略的有效运用(一) 企业形象战略企业形象战略是指企业为了在消费者和其他社会公众中树立良好形象而进行的决策。连锁企业导入CI,首要的因素便是对企业形象的定位,使企业形象与企业的实际状况相符。企业
Third, the effective use of CI strategy in chain management (A) corporate image strategy Corporate image strategy refers to enterprises in order to establish a good image among consumers and other members of the public to make the decision. The most important factor for the chain enterprises to import CIs is the positioning of the corporate image so that the corporate image is consistent with the actual situation of the enterprise. enterprise