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核心竞争力成了当下中国企业沉迷的话题,于是我们可以在各种研讨会上,听到各路大师纷纷就核心竞争力发表高见,甚至“指点江山,激荡文字”。大师一发功,市场就发笑,老板就发笑。讨论核心竞争力有什么用呢?其实根本就不存在所谓的核心竞争力! 看看市场中的跨国企业,今天你裁员5000人,明天我裁员10000人,你方裁罢,我又裁,直裁得本土企业看花了眼,以前他们可是我们崇拜的偶像呀。他们的核心竞争力哪里去了?难道他们以前没有培养吗? 核心竞争力只是暂时的,那种想培养起来核心竞争力,就可以在市场中高枕无忧的思想,是典型的消极思想。和当年想开发一种产品,然后卖到全国,把一个产品吃到底,吃得脑满肠肥有什么不同?农民种了棵果树,一年辛苦,以后年年都可以守着收果子,市场经济不是种果树,而是种麦子,年年都得辛苦。如果你不与时俱进,那一定会被市场所淘汰。
The core competitiveness has now become a topic of indulgence for Chinese enterprises. Therefore, we can hear from various seminars that all the masters have expressed their opinions on their core competitiveness and even “pointed out the country and stirred up the writing.” The masters make a success, the market is laughing, the boss laughs. In fact, there is no such thing as the core competitiveness! Look at the multinational corporations in the market today, you laid off 5,000 people, tomorrow I laid off 10,000 people, you layoffs, I cut, straight Discerning local businesses looked blinded, but before they idol we worship it. Where are their core competencies? Have they not trained in the past? Core competencies are only temporary. Those who want to cultivate their core competencies can sit back and relax in the market, which is a typical negative thinking. And then want to develop a product, and then sold to the whole country, to eat a product in the end, eat brain full of intestines What is the difference? Peasants planted fruit trees, year after year, can keep the fruits, the market economy is not a species Fruit trees, but kinds of wheat, have to work hard every year. If you do not keep up with the times, it will certainly be eliminated by the market.