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消费行为是一种带有情绪(感)的选择过程。尤其是现在,通过互联网,消费者很容易对品牌产品的方方面面有所了解,在经过选择后,消费者会对好的产品品牌产生很强的黏性(偏爱),并会以各种方式积极地影响周边人的购买决策。互联网背景下,消费者是一个更有力度、更主动的形象,而不是被动地等待被满足的个体。商品价值不再只是由企业创造然后与消费者进行交换的东西,而是消费者与企业(品牌)
Consumer behavior is a process of choice with emotions. Especially now, through the Internet, consumers can easily understand all aspects of branded products. After the selection, consumers will have a strong stickiness (preference) for good product brands and will be active in various ways. Influence the purchasing decisions of the people around them. In the context of the Internet, consumers are more powerful and active images than passively waiting for individuals to be satisfied. Commodity value is no longer just something created by companies and then exchanged with consumers, but consumers and companies (brand)