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web2.0时代的到来,3G、4G技术的发展,不仅改变了人们的生活习惯,也促成了媒体格局的变化。除了传统的报纸、电视、广播等媒体之外,随着互联网和信息技术发展起来的微信、微博、视频网站、论坛等等新兴媒体也日益蓬勃发展,重新定义着媒体之间的关系和地位,也意味着全媒体时代的到来。一、全媒体语境下电视媒体面临的挑战一是受众减少的挑战。据有关数据显示,截至2014年,中国的网民总数已经达到
The arrival of web2.0 era, 3G, 4G technology, not only changed people’s living habits, but also contributed to changes in the media landscape. In addition to traditional media such as newspapers, television and radio, emerging media such as WeChat, microblogging, video websites, forums and the like, which have developed along with the Internet and information technology, are also booming and redefining the relationship and status of the media , Also means the arrival of all-media era. First, the challenges of the television media in the context of all media First, the challenge of reducing the audience. According to the data, as of 2014, the total number of Internet users in China has reached