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面对互联网大时代的到来,网络剧呈现井喷式的发展状态。其经历了一个从被主流媒体逐渐发展到各个评论家都持评判性意见,到专业影视剧创作团队全力打造,媒体争相报道,商家趋之若鹜进行投资的过程。短短十多年,可谓是网络剧华丽的转型。但是,剖析这快速成长的背景,网络剧行业也逐渐陷入了瓶颈期。本文通过分析目前网络剧市场存在的网络剧内容主流价值的缺失以及道德标准的失衡等问题,进一步提出能够快速建立网络剧行业规范与监管制度,同时也能够稳定行业的发展秩序,使网络剧走向“文化自觉”道路的发展策略,对网络剧市场在未来的发展具有一定的借鉴和指导意义。
The face of the advent of the Internet era, the network drama shows a well-developed state of development. It has experienced a gradual development from the mainstream media to critics have all opinions, to the professional film and television drama creation team to create, media coverage, businesses rush to invest in the process. Just ten years, can be described as a gorgeous network drama transformation. However, the rapid growth of this background analysis, network drama industry has gradually plunged into a bottleneck. This article further analyzes the problems of the lack of the mainstream value of online drama contents and the imbalance of moral standards in the network drama market, and further proposes that the regulation and regulation system of the online drama industry can be established rapidly. At the same time, it can also stabilize the development order of the industry, “Cultural Consciousness ” road development strategy, network drama market in the future development of a certain reference and guidance.