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名牌是在长期的市场竞争中形成的。作为无形资产,名牌能为企业和国家创造巨大的经济效益。我国市场经济刚刚起步,对于名牌的重视程度不够,有关名牌的立法还很不完备,因而国内外一些侵犯名牌的现象时有发生。本文拟就我国名牌的法律保护问题谈几点看法。一、建立名牌的认定制度我国目前对名牌的认定不少是通过评比来实现的,这种评价很容易受到主观意识、金钱和权力的干扰。在经济生活中,有的非名牌经过“评比”即成为名牌,但由于群众没公认,这种“名牌”成了专家名牌或
Brand is formed in the long-term market competition. As intangible assets, famous brand can create huge economic benefits for enterprises and countries. China’s market economy has just started, not enough emphasis on brand names, the brand-name legislation is still not complete, so some of the phenomenon of domestic and foreign brand names violations have occurred. This article intends to talk about the legal protection of China’s famous brand. First, the establishment of a system of recognition of brand-name At present, China’s recognition of many famous brand is achieved through appraisal, this assessment is vulnerable to subjective awareness, money and power interference. In economic life, some non-brand-name after “appraisal” that is a brand name, but because the public is not recognized, this “brand” has become a brand name or expert