论文部分内容阅读
市场经济的发展促使市场竞争日趋激烈。商标与包装装演作为产品品质的重要组成部分和企业的无形资产，已成为商品参与竞争的必要手段之一。作为设计人员应灵活运用注册商标与包装装演的关系，使其有机结合、合理、合法、有效地维护自己的包装装潢专用权。针对当前伪造、效仿包装装演形式的特点，设计者需通过市场调研结合产品特点为其包装设计定位，根据注册商标受法律保护的范围，参照商标自身特点，选择有效的防伪保护设计，为新产品参与竞争提供有利条件。
The development of market economy has promoted the increasingly fierce market competition. As an important part of product quality and intangible assets of enterprises, trademark and packaging plays have become one of the necessary means for the commodity to compete. As a designer should be flexible use of the relationship between registered trademarks and packaging equipment, make it an organic combination, reasonable, legitimate and effective protection of their own exclusive right to packaging and decorating. According to the current counterfeit and imitate the characteristics of the form of packaging, designers need market research combined with product characteristics for its packaging design positioning, according to the scope of legal protection of registered trademarks by reference to the characteristics of the trademark, select the effective design of anti-counterfeiting protection for the new Products to compete to provide favorable conditions.