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随着“三农”政策的落实,农民收入普通提高,再加上国家新一轮针对农民购买家电、农机的补贴政策的出台,家电、农机的农村市场销售热正在兴起。企业要开发农村市场,必须掌握农村市场的特点,了解农村居民与城市居民购买决策过程的差异。尤其在产品宣传推广上,不仅要借助于传统的电视广告、平面媒体广告等形式,更要根据农村特点、农民需要进行宣传,才能避免出现闭门造车、曲高和寡的被动局面。
With the implementation of the “three rural ” policy, farmers generally increase the income, coupled with a new round of national purchase of household appliances for farmers, agricultural subsidies, the rural household appliances, farm machinery sales heat is rising. Enterprises to develop the rural market, we must grasp the characteristics of the rural market to understand the difference between rural residents and urban residents purchase decision-making process. Especially in the product promotion, not only with the help of traditional television advertising, print media advertising and other forms, but also according to the characteristics of rural areas, farmers need to be publicized in order to avoid being behind closed doors, highbrow passive situation.