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城市居民居住需求与房地产公司的定位策略王益洋住宅区别于其它商品的显著特征是它的位置相关性。从需求角度来看,居民既要考虑住宅本身的质量水平(面积、类型、结构、产权等)又要考虑住宅所处的地区环境价值(公共服务设施、公共交通、绿化等)和与个人社会活动网络有...
URBAN RESIDENTIAL REQUIREMENT AND POSITIONING STRATEGIES OF REAL ESTATE COMPANIES Wang Yi Yang The distinguishing feature of residential buildings from other commodities is their location-relatedness. From the demand point of view, residents should consider both the quality level (area, type, structure, property rights, etc.) of residential houses as well as the environmental value (public service facilities, public transport, afforestation, etc.) Active network has ...