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会展行业作为地方经济的新亮点已经越来越多的被大众熟知和重视。会展教育也面临从传统教育到实践性教育模式的转变。产学结合、师资队伍建设和高技能人才培养是建设重要内容。浙江农业商贸职业学院会展策划与管理专业通过省优势专业建设,进行了四年的实践课程体系改革。取得了一些成功也出现了一些新的问题,以此为例对会展策划与管理专业的实践性课程改革实际运用进行说明分析。
Exhibition industry as a new bright spot in the local economy has been more and more people are familiar with and attention. MICE education is also facing a shift from traditional education to practical education. The combination of production and study, the construction of teaching staff and the cultivation of highly skilled personnel are important contents for construction. Zhejiang Agricultural Business College professional exhibition planning and management professional province through the construction of professional, conducted four years of practical curriculum system reform. Some successes have also emerged some new problems, as an example for the practical application of practical curriculum reform of the planning and management of exhibition planning and analysis.