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在当今市场经济深化及新旧媒体日益发达的社会背景下,人格权商品化现象层出不穷。许多国家的立法和司法实践都已建立了人格权商品化相关制度,而我国仍未对此进行系统规范。本文通过比较和借鉴典型域外法律制度,试图建立我国的人格权商品化保护模式。人格权商品化的行为需要满足一定的条件并受到合理的限制,针对人格权商品化过程中出现的侵权现象,应遵循无过错责任原则,侵害人格权商品化的具体责任方式,应当以损害赔偿为主,其他责任方式作为补充。
In today’s increasingly prosperous market economy and the growing social context of old and new media, the phenomenon of commercialization of personality rights emerges in an endless stream. In many countries, legislation and judicial practice have established the system of commercialization of personality rights, and our country has not yet systematically regulated this system. By comparing and drawing lessons from the typical extraterritorial legal system, this article tries to establish the commercialization protection model of personality right in our country. The behavior of commercialization of personality right needs to meet certain conditions and be reasonably restricted. In view of the phenomenon of infringement occurring during the process of commercialization of personality right, the principle of no-fault liability should be followed to infringe upon the specific responsibility mode of commercializing personality right, Based, other forms of responsibility as a supplement.