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在传统媒体和新兴媒体大冲撞大融合如火如荼的节点举办2016媒体融合发展论坛,给我们地方媒体学习、发言的机会,我愿意以辽宁广播电视台基于内容的媒体融合发展实践谈三点粗浅的体会与思考。第一点体会:越是在与新媒体大冲撞大融合的氛围中,越要充分认识传统电视媒体的自身价值相比新兴媒体,传统电视媒体拥有强大的思想内容,在长期的传播实践中,传统电视媒体依照有中国特色社会主义的核心价值体系,构建了自己的节目采编播体系,各类电视节目和频道都承载着主流价值观;与新兴媒体相比,传统电视媒体更具备权威的信息发布能力,多年的信息传播实践,使传统
Hold the 2016 Media Convergence and Development Forum at the Nodes of Fusion and Confluence of Traditional Media and Emerging Media and Give Us the Opportunities for Local Media to Learn and Speak. I would like to talk about the three-point superficial experience with the content-based media convergence and development practice of Liaoning Radio and Television Thinking. The first point of experience: the more in a large confluence with the new media atmosphere, the more you want to fully understand the traditional TV media value compared to the emerging media, the traditional television media has a strong ideological content in the long-term communication practices, According to the core value system of socialism with Chinese characteristics, the traditional television media has built its own system for compilation and editing of programs. All kinds of television programs and channels carry the mainstream values. Compared with the emerging media, the traditional television media possesses the most authoritative information dissemination Competence, years of information dissemination practices, tradition