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办刊内容的同质化、经营的单一化、市场的非稳定性和营销资源的浪费,成为当前我国商业科技期刊营销的软肋,使其陷入困境。
The homogenization of the contents of the journal, the simplification of the management, the instability of the market and the waste of marketing resources have become the weaknesses in the current marketing of commercial sci-tech periodicals in our country, putting them in a dilemma.