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从去年开始到现在,日本企业在中国市场上突遭“寒流”。 以沸沸扬扬的“东芝笔记本事件”为起点,到一波三折的“三菱帕杰罗事件”,一系列的产品质量问题和售后服务问题使得“日本制造”的神话开始在中国消费者心中消解,舆论高度关注,公众为之晔然。 在这些表面的纷争背后,一个更严重的问题浮出水面。研究人员纷纷指出,改革开放以来最早开拓中国市场的日本企业在遭遇信任危机的同时,正在面临在华竞争力不断下降的现实和在一些重点市场无所作为的无奈。个中原因无非在于,在开拓中国市场过程中,日企过去一直固守一些不符合商业规律的观念和做法,现在,他们正在为此付出代价。
From last year until now, Japanese companies have suddenly suffered a “cold run” in the Chinese market. To the upsurge of “Toshiba notebook event” as a starting point, to the twists and turns of the “Mitsubishi Pajero incident”, a series of product quality problems and after-sales service makes the “Made in Japan” myth began to digest in the minds of Chinese consumers, the media attention, the public Which Ye Ran. Behind these apparent strife, a more serious problem surfaced. Researchers have pointed out that the Japanese companies that pioneered the Chinese market since the reform and opening up were facing the crisis of confidence while facing the reality of declining competitiveness in China and the frustration of doing nothing in some key markets. The reason for this is that in the process of opening up the Chinese market, Japanese companies, which used to stick to some notions and practices that are not in conformity with the laws of commerce, are paying the price now.