把时事新闻做成党报竞争点

• 作 者: 李冠鹏
• 机 构: 泉州晚报时事文体部,
• 出 处: 中国传媒科技
• 发表日期: 2012年02期
• 关键词: 时事新闻 竞争点 创新思维 传播资源 社会文化生活 受众 经济生活 时事报道 生态环境 当代媒体

这是一个变革的时代,中国的经济在全面由计划经济走向市场经济的同时,政治、文化各个领域也在经历着深刻的变革。作为社会文化生活的重要组成部分——传媒,走上了一条前所未有的崭新道路。在计划经济时期,各级党报一直掌握着中国报业稀缺的传播资源,无限享受着体制上的种种优势。但是,当市场经济成为我们经济生活的主导时,报业的生态环境发生了前所未有的巨变。党报走向了市场,不得不开始面对报业市场的大战烽火,不得不开始面对受众、争夺受众。

This is an era of change. As China’s economy moves from a planned economy to a market economy, its political and cultural fields are also undergoing profound changes. As an important part of social and cultural life - the media has embarked on an unprecedented new road. During the period of planned economy, Party newspapers at all levels always held the scarcity of communication resources in China’s newspaper industry and enjoyed unlimited institutional advantages. However, when the market economy has become the dominant part of our economic life, the newspaper environment has undergone unprecedented changes. Party newspaper went to the market, had to face the war in the newspaper market war, had to start facing the audience, scramble audience.