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痛定思痛,反省某全国知名品牌(以下化名“GN”)云南销售渠道的建立和发展,从辉煌走向衰退,前后不过5年时间。我们不能不为之痛心疾首:他们没有被强有力的竞争对手打败,却败在了自己手里。笔者作为其市场的关注者,行文的目的在于忠告企业,并期盼其重新雄起。一、市场突破GN1994年进入云南,从几十万做到几百万,用了近三年的时间,历经艰难。1997年9月中旬,GN 在全省范围内率先开发人人以为冬季已近、暂不宜投入的瓶装水市场,以坚定的决心和空前的投入,充分调动起了特约经销商的推
Bitter experience, reflect on a well-known brand (hereinafter referred to as “GN”) Yunnan sales channels to establish and develop from brilliant to recession, but before and after 5 years. We can not help but grudge: they are defeated in their own hands without being defeated by a strong competitor. As a follower of its market, the author aims to advise businesses and look forward to its resurgence. I. Breakthrough in Market GN1994 imported into Nanjing, hundreds of thousands from hundreds of thousands to do it, spent nearly three years, after a difficult time. In the middle of September, 1997, GN took the lead in developing the bottled water market in the province, which everyone thought was near winter and should not be put into operation. With full determination and unprecedented investment, GN fully mobilized the special dealer's push