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2015年啤酒行业满意度得分76分,相比2014年提升2分,消费者对啤酒食品安全的信心大幅提升。满意度指数、品牌形象指数和感知质量指数青岛啤酒均位列第一。日前,2015年度全国啤酒行业的用户满意度调查测评结果公布,这是中国质量协会、用户委员会连续第6年开展此项调查。测评结果显示:2015年啤酒行业满意度得分76分,相比2014年提升2分,消费者对啤酒食品安全的信心大幅提升。满意度指数、品牌形象指数和感知质量指数青岛啤酒均位列第一。满意度指数、品牌形象指数第一据介绍,此次调查依据国家标准
2015 beer industry satisfaction score 76 points, compared with 2 points in 2014, consumer confidence in beer food safety increased significantly. Satisfaction index, brand image index and perceived quality index Tsingtao Brewery ranked first. Recently, the 2015 National Beer Industry Customer Satisfaction Survey results announced, this is the China Quality Association, the user committee for the sixth consecutive year to carry out the survey. The results of the assessment showed that beer industry satisfaction score of 76 points in 2015 was 2 points higher than in 2014, and consumers’ confidence in the safety of beer and food products increased significantly. Satisfaction index, brand image index and perceived quality index Tsingtao Brewery ranked first. Satisfaction index, the first brand image index According to reports, the survey based on national standards