论文部分内容阅读
传媒业界人士历来对上海报业市场有一种看法:竞争相对吻合,管理比较严格,进入门槛较高,发展潜力巨大。如果说一张报纸如同一个人,不同报纸则呈现出不同的表情。有的焦虑,有的自信,有的疲相尽露,有的意气风发。《解放日报》、《新民晚报》、《I时代》、《申江服务导报》这四张报纸给我们呈现的不只是上海的报业市场现状,还有上海及上海人的变化。《解放日报》:精干的公务员时下,党报边缘化问题受到全国各省市宣传管理部门的重视。作为中共上海市委机关报,《解放日报》始终占据着传统“三大报”(《解放日报》、《文汇报》、《新民晚报》)的首要位置。然而,如何改善党报的新闻报道,提高党报的发行量,重塑党报的权威影响,这个问题也同样摆在《解放日报》的领导面前。一项市场调查显示,《解放日报》近年来的阅读率持续走低,目前仅有16%左右。由于采取代销制,卖不掉可以全退,零售商对卖《解放日报》这样
The media industry has always had a view on the newspaper market in Shanghai: competition is relatively consistent, more stringent in management, and has a high threshold for entry into the WTO. Its development potential is enormous. If a newspaper is like a single person, different newspapers show different expressions. Some anxiety, some self-confidence, some fatigue, dew, and some spirited. The four newspapers of “Liberation Daily,” “Xinmin Evening News,” “I Times,” and “Shenjiang Service Herald” show us not only the status quo of the press market in Shanghai, but also the changes in Shanghai and Shanghai. “Liberation Daily”: capable civil servants Nowadays, the issue of party newspaper marginalization by the provinces and municipalities propaganda and management departments attention. As the organ of the CPC Shanghai Municipal Committee, “Liberation Daily” has always occupied the primary position of the “Three Big Newspapers” (“Liberation Daily,” “Wen Wei Po” and “Xinmin Evening News”). However, how to improve the news report of the party newspaper, improve the circulation of the party newspaper, and reshape the authoritative influence of the party newspaper are also put before the leadership of the “Liberation Daily”. According to a market survey, the reading rate of the “Liberation Daily” in recent years has been on a downward trend, with only about 16% now. As a result of consignment sales system, can not be sold out all retreat, retailers on the sale of “Liberation Daily” so