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粗暴地套用国外营销理念应对中国市场,拒绝信任本土成熟的运营团队,仅凭自己从“老家”带来的一千“子弟兵”就想一统中国团购市场的江山,在把同行、用户,甚至自己的一线员工逐一得罪后,傲慢的“楚霸王”高朋网始有今日四面楚歌的垓下之围。你究竟为谁服务?Myspace、MSN、eBay等先行者的前车之鉴犹在眼前,Groupon带领下的高朋网又重复了同样的错误——决策缓慢,不响应本地消费者
Roughly apply the concept of foreign marketing to deal with the Chinese market, refusing to trust the mature local operations team, just by themselves from the “home” to bring a thousand “soldier” wanted to unify the Chinese buy market Jiangshan, peer, Users, and even their own front-line staff one by one offended, the arrogant “Chu King” Gaopeng network began today surrounded by beleaguered besieged. Who do you serve for? Myspace, MSN, eBay and other pioneers of the pioneering in front of us, led by Groupon Gaopeng and repeat the same mistake - slow decision-making, do not respond to local consumers