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随着数码影音领域的持续发展,大众对便携式娱乐产品的不断需求,越来越强大的记忆存储设备和网上影音内容的出现拓展了便携式娱乐设备的领域。目前,便携式播放器产品有闪存MP3、硬盘MP3和PMP(portablemediaplayer,便携式多媒体播放器,也称MP4)等三大类。这三类产品特点各异,价格也是由低至高,各自有它明确的用户群和价位。在现阶段的市场中,消费者该如何选择?厂商又该注重何种产品的研发投资?
With the continuous development of the field of digital audio and video, the public demand for portable entertainment products, the growing presence of memory storage devices and online video content to expand the field of portable entertainment devices. At present, the portable player products are flash MP3, hard disk MP3 and PMP (portable media player, also known as MP4) and other three categories. These three types of product characteristics vary, the price is from low to high, each with its own clear user base and price. In the current stage of the market, how to choose the consumer? Manufacturers should focus on what kind of product research and development investment?