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2012年第一季度中国广告市场创近五年新低国际广告市场早在2011年已呈现出增长疲态,2012年第一季度中国GDP同比增幅为8.1%,是近三年来的新低。据权威研究机构CTR最新发布的中国广告花费数据显示,第一季度中国市场传统媒体刊例广告同比增长仅为1.4%,创近五年来的新低。中国广告市场受经济大环境影响,变局已成不争的事实。电视媒体2012年第一季度虽然仍保持着强势传统媒体的态势,广告投放仍以大部份额占据绝对优势,但广告刊例花费增幅较去年同期增长17%大幅回落,仅为1.9%;电台媒体虽以同比增幅9.9%继续领涨传统媒体,但较去年同期39%的迅猛增速也呈现出大幅
In the first quarter of 2012, China’s advertising market hit a new low of nearly five years. As early as 2011, the international advertising market had shown signs of growth weakness. In the first quarter of 2012, China’s GDP increased by 8.1% year-on-year, the lowest level in the past three years. According to the latest data on China’s advertising spending published by CTR, the authoritative research organization, the increase in traditional media advertisements in the Chinese market in the first quarter was only 1.4% year-on-year, which was the lowest in nearly five years. China’s advertising market is affected by the economic environment, and changes have become an indisputable fact. Although TV media still maintained a strong traditional media trend in the first quarter of 2012, ad placement still dominated with a majority share of advertising, but spending on advertisements showed a sharp decline from 17% in the same period of last year, which was only 1.9%; Radio Media Although the increase of 9.9% year-on-year continues to lead the increase in traditional media, the rapid growth rate of 39% over the same period of last year also showed a sharp increase.