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我国现有在校大学生1848.8万人,在校中小学生2.27亿人。他们的年龄在6岁-28岁之间,是饮料消费的中坚力量。以在校大学生为例,除去学杂费,大学生一年的开销,包括教育费用、娱乐休闲、交友的费用,平均每人每年4000元,这就意味着有800亿的市场。那么,如何攻克这诱人的校园渠道呢?一、太阳伞+产品助产品进门现在的学校大多实行封闭式管理,有
There are currently 18.488 million college students in our country and 227 million primary and secondary school students in schools. Their age is between the ages of 6 and 28, and they are the backbone of beverage consumption. Take college students as an example. Apart from tuition and miscellaneous fees, the expenses for one year for college students include education fees, recreation and entertainment, and the fees for making friendships, at an average of 4,000 yuan per person per year. This means that there are 80 billion markets. So, how to overcome this attractive campus channel it? First, the sun umbrella + product help products into the door Most of the schools now implement closed-end management, there