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客户关系管理(Customer Relationship Management.简称CRM)的概念自1997年正式引入中国后,国内一些企业陆续开始建设CRM系统。目前CRM建设情况如何?哪些企业正在实践CRM?国内用户在建设CRM系统中存在什么问题?他们如何看待和评价CRM?本期采访了宛西制药、新华制药、中国建设银行、北京供电局、广东美的、江苏春兰、上海烟草集团、雅戈尔集团、杉杉集团宁波分公司等CRM重点应用行业的30家企业单位的信息主管。
Customer Relationship Management (CRM) concept Since its formal introduction to China in 1997, some domestic enterprises have started to build a CRM system. What is the current situation of CRM construction? What enterprises are implementing CRM? Domestic users in the construction of the CRM system, what problems exist? How do they view and evaluate CRM? This interview Wanxi Pharmaceutical, Xinhua Pharmaceutical, China Construction Bank, Beijing Power Supply Bureau, Guangdong Midea, Jiangsu Chunlan, Shanghai Tobacco Group, Younger Group, Shanshan Group Ningbo Branch and other key applications CRM business unit of the information of 30 units.