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方便面从80年代初在我国进入市场以来,以其食用的方便性和独特的风味行销大江南北,深受消费者的欢迎。尤其是90年代后,台资、港资和外资企业在大陆市场的加入,市场上生产的方便面在生产工艺、包装、作料配方和品种上都发生了深刻的变化。市场竞争日益激烈,各大城市先后都出现了方便面市场大战。各方便面生产厂家无不搅尽脑汁开发自己的新产品。下一时期方便面的新产品是什么样子将是各厂家关注的焦点。一、方便面市场现状据我们调查,目前我国方便面市场的竞争格局呈现出以下特点:(一)竞争的重点主要集中在产品的包装、口感、风味和食
Since the instant noodles entered the market in China in the early 1980s, they were widely welcomed by consumers because of their convenience and unique flavors. Especially after the 1990s, with Taiwanese, Hong Kong-owned and foreign-funded enterprises joining the mainland market, instant noodles produced on the market have undergone profound changes in the production process, packaging, formulation and varieties. The market competition has become increasingly fierce. Major cities have witnessed the emergence of instant noodle market battles. All instant noodle manufacturers have brains to develop their own new products. What will be the new product of instant noodles in the next period will be the focus of various manufacturers. First, the status of instant noodle market According to our survey, the competitive landscape of China’s instant noodles market has the following characteristics: (A) The focus of competition is mainly focused on product packaging, taste, flavor and food