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企业文化是企业在经营管理实践中逐渐形成的观念形态、文化形式和价值体系。是企业生产经营活动同社会交往中所具有的企业精神、企业作风和企业风格。企业文化的主体是企业精神,而企业精神是反映企业群体风貌上的精神现象,是企业在长期生产实践形成的具有鲜明特色的职工思想作风、道德情操、行为规范和升华的群体意识。这是增强企业活力和凝聚力的精神支柱,是企业的灵魂。如何在社会主义市场经济的新形势下,加强企业文化建设,塑造良好的企业形象,加
Corporate culture is the conceptual form, cultural form and value system that enterprises gradually formed in the management practice. It is the enterprise spirit, enterprise style and corporate style of the company’s production and business activities and social interaction. The main body of corporate culture is the spirit of enterprise, and the spirit of enterprise reflects the spiritual phenomenon of the corporate community. It is the group consciousness of the employees’ ideological style, moral sentiments, behavioral norms and sublimation that are formed by the long-term production practice. This is the spiritual pillar that enhances the vitality and cohesiveness of the enterprise and is the soul of the company. How to strengthen corporate culture construction and create a good corporate image under the new situation of the socialist market economy?