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隐性营销传播在互联网时代得到广泛普及,特别是当下的微传播背景下,更是大放异彩。隐性传播理论认为消费者口碑是最有效的推广方式。利用微信传播对品牌形象设计与推广的影响,更有效地传播品牌信息,必须变身品牌塑造的表现形式。品牌传播手段发生着改变,品牌形象的设计创作方法的创新性也越来越多的引发思考。品牌将通过微信推广送达给上亿的微信用户,通过接受,分享,引发热议,从而打造品牌形象,提升品牌的知名度,使其成为更具影响力的品牌形象。
Implicit marketing and communication in the Internet era has been widely spread, especially in the current context of micro-dissemination, but also shine. Implicit communication theory that consumer word of mouth is the most effective way to promote. The use of WeChat dissemination of brand image design and promotion of the impact of more effective dissemination of brand information, we must transform the form of brand expression. Brand communication means change, the brand image of creative design methods are also more and more lead to thinking. The brand will be served to millions of WeChat users through WeChat promotion. By accepting, sharing and sparking hot discussion, the brand will be built to enhance brand awareness and make it a more influential brand image.