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最近,麦当劳和微软这两家声名显赫的企业想必应该是心情迥异。因为,两项各自独立的评选结果,使这两家企业在公众面前,呈现出不同的味道。一项评选来自英国。在英国进行的这项评选活动中,由于被公众认为缺乏社会责任,麦当劳成为英国消费者心目中最不讲道德的品牌。近些年在欧洲各国公众对健康饮食越来越重视,而麦当劳提供的食品被公众普遍指责为助长肥胖,公众普遍认为,麦当劳公司应该有责任加以改进。虽然麦当劳公司试图将产品朝健康方向引领,但收效甚微。在被英国消费者评为最不讲道德的品牌之后不久,麦当劳在英国的生意受到很大影响,很快关闭了25家连锁店。
Recently, McDonald’s and Microsoft, two prestigious companies presumably should feel very different. Because, as a result of the two independent judgments, the two companies present different tastes to the public. A selection from the United Kingdom. In the UK contest, McDonald’s became the most unscrupulous brand in the UK because of public perception of a lack of social responsibility. In recent years, the public in Europe has paid more and more attention to healthy eating. However, the food provided by McDonald’s has been widely criticized by the public as fueling obesity. The public generally believes that McDonald’s should have the responsibility to improve it. Although McDonald’s tried to lead the product toward health, it did not work very well. Shortly after being rated as the least ethical brand by British consumers, McDonald’s business in Great Britain was greatly affected by the rapid closure of 25 chains.