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在中国企业“走出去”影响越来越大,外部舆论氛围也越来越复杂的情况下,进入任何一个国家,都要有战略性的形象策划。在30多年的海外摸爬滚打中,中国交通建设股份有限公司在开展企业公共形象维护上,开展了较多实践,在既有策略之外,更加重视构建一种包括媒体、智库、协会、民间的多层次公关网络,争取在更多利益相关者中树立口碑。
Under the circumstance that Chinese enterprises have more and more influence on going abroad and the atmosphere of external public opinion is more and more complex, any one country should have a strategic image planning. In more than 30 years of overseas forays into battle, China Communications Construction Co., Ltd. has carried out more practice in carrying out corporate public image maintenance. In addition to its existing strategies, China Communications Construction Co., Ltd. has placed more emphasis on building a system that includes media, think tanks, associations, Private multi-level public relations network, strive to establish a reputation among more stakeholders.