论文部分内容阅读
“2013全国广告学术研讨会”到场嘉宾通过演讲、分组讨论等多种方式进行了交锋。广告行业的飞速发展,需要广告人时刻关注前延动态,洞悉行业的价值,分析广告业的未来发展趋势。观点的交锋往往碰撞出思想的火花,11月22日下午,诸位业界学者、精英围绕广告发展和企业的社会责任进行了讨论。
“2013 National Advertising Symposium ” guests present through speeches, group discussions and many other ways to confront each other. The rapid development of the advertising industry requires advertisers always pay attention to the former dynamic extension, insight into the value of the industry, analysis of the advertising industry’s future trends. Confrontation of ideas often bursts out the spark of thought. On the afternoon of November 22, academics and elites from all walks of life discussed the development of advertising and the social responsibility of enterprises.