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通过分析山东省博物馆新馆标志设计大赛中标志设计的不足之处,从而引出标志设计的发展方向,即在吸收外国先进设计的同时创造出有民族特色的,有创新意识的标志,杜绝没有内涵的,只注重形式的,简单的把具有民族的图案用西方的设计思维任意拼接的,以及效仿某设计大师的,趋于雷同的“山寨”标志。
By analyzing the shortcomings of the logo design in the new museum design competition in Shandong Province, the development direction of the logo design is drawn, which means that it can create a sign of national characteristics and innovative awareness while absorbing foreign advanced design, and eliminate no meaning Only pay attention to the form, simply put the ethnic design with the Western design thinking arbitrarily stitching, and follow the example of a design master, tend to be the same “cottage ” logo.