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《旅游法》于2013年10月1日正式实施,它的实施必然会对旅行社行业产生巨大影响,尤其是对以中、小旅行社为主的玉林旅行社行业。本文主要从《旅游法》的内容入手,对玉林市一些有代表性的旅行社进行了调查,着重研究玉林旅行社在《旅游法》实施后对玉林旅行社行业产生的影响和变化,针对这些变化提出更适合玉林旅行社发展的对策,为玉林旅行社行业的可持续发展打下基础。
The Travel Law was officially implemented on October 1, 2013. Its implementation will inevitably have a huge impact on the travel agency industry, especially for the travel agency industry in Yulin, which is mainly composed of medium and small travel agencies. Based on the content of “Travel Law”, this paper investigates some representative travel agencies in Yulin City and focuses on the influence and changes of Yulin Travel Agency on Yulin Travel Industry after the implementation of the “Travel Law” Suitable for the development of Yulin travel agency strategy for the Yulin travel industry to lay the foundation for the sustainable development.