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本文以林版“盆景类”图书出版实践为例,阐述了图书细分市场选题开发的重要性、方法和需要注意的问题。图书细分市场选题开发有利于充分体现产品的专业、精准和纵深,树品牌,提效率,增效益。选题深度开发可在确定细分市场的横向版块、纵向深度挖掘。一纵一横,空间无限。深度开发选题需注意以市场为导向,不能拼凑数量,应走质量效益型的道路;要有长远眼光和战略思维,瞄准方向,持之以恒,在坚持坚守中追求卓越。
This paper takes the forest version “bonsai ” book publishing practice as an example, expounds the importance of the book market development, the method and the need to pay attention to. Book market development of topic selection is conducive to fully reflect the professional products, precision and depth, tree brand, mention efficiency, increase efficiency. Depth of topic development can be identified in the horizontal section of the market segments, vertical depth mining. A vertical and horizontal, unlimited space. Depth development of topics should be noted that the market-oriented, can not put together the number, should take the road of quality and efficiency; have a long-term perspective and strategic thinking, aiming at the direction of persevere in the perseverance in the pursuit of excellence.