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这篇文章对国内公关界比较流行的几种学派理论作了简略评价,试图用“劝服说”统一诸说。我们发表这篇文章,不是因为本刊认同作者的观点,而是因为该文具备了以下两个条件:第一,任何学科的理论建设都须有这样那样的假说先行,但假说不是随意妄说,它必须建立在对对象进行比较全面、深入而又不违科学程序的研究的基础之上,且在逻辑展开上能大体自圆其说。第二,文中提出的某些见解与公关实践及其社会评价有关,至少可以帮助读者拓宽思路,作进一步探讨。另外,文章作者对其他诸说进行梳理、评价时,所持态度较为平和、严谨。——编者
This article made a brief comment on several popular school theories of PR in the public domain and tried to unify them with “persuasion theory.” We publish this article not because we agree with the author’s point of view, but because the article possesses the following two conditions: First, the theoretical construction of any discipline must have such a hypothetical precedent, but the hypothesis is not arbitrarily arrogant, It must be based on a more comprehensive and in-depth study of scientific procedures and can be largely self-contained in its logic. Second, some of the ideas presented in this paper are related to public relations practices and their social evaluation, at least to help readers to broaden their thinking for further discussion. In addition, the author of the other to sort out, evaluation, the attitude is more peaceful and rigorous. --editor