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当一家房地产公司的楼盘待售时,它首先面临的决策是:这宗楼盘是自己销售还是请他人代理?如果是他人代理销售,如何选择合适的物业代理商为自己服务?一、选择物业代理的利弊房地产公司并非一定要请物业代理商代为销售.事实上,每个公司都有3种选择:①自己销售;②临时雇佣一批售楼人员;③请物业代理商销售.其实,这3种选择各有利弊,如下表所示:如果公司待售楼盘较少,资金有限,自己又有专门的销售人才,可以自己销售,或请少量售楼人员;如果公司开发的楼盘较多,销售工作量大,投资额高以期望更好的效果,一般需请专门的物业代理商为自己服务,毕竟他们熟悉售楼业务,经验丰富,能为房地产公司承担营销策划,广告媒体的选择和市场调查分析等一系列活动.
When a real estate company real estate for sale, the first decision it is facing: this real estate is their own sales or other agents? If it is sales agents of others, how to choose the right property agents for their service? First, select the property agency The pros and cons of real estate companies do not have to ask the property agents on behalf of the sale.In fact, each company has 3 options: ① own sales; ② temporary employment of a number of sales staff; ③ property sales agents. In fact, this 3 The choice of each has its own advantages and disadvantages, as shown in the following table: If the company for sale real estate less, limited funds, they have a special sales personnel, you can sell, or a small number of sales staff; if the company developed more real estate, sales Heavy workload, high investment in the hope of better results, generally require a special property agents to serve their own, after all, they are familiar with the sales business, experienced, for real estate companies to undertake marketing planning, the choice of advertising media and the market Investigation and analysis and a series of activities.