论文部分内容阅读
全球手机用户数的飞速发展、手机应用业务规模的日益庞大以及手机内容资源的不断丰富,使作为“第五媒体”的手机逐渐成为承载广告的重要载体。移动广告蕴含的巨大商机引发了全球各大运营商及相关厂商的极大热情,移动广告的光芒即将绽放。
With the rapid development of the global mobile phone subscribers, the increasingly large-scale application of mobile phones and the continuous enrichment of mobile content resources, the mobile phone as the “fifth media” has gradually become an important carrier for carrying advertisements. The huge business opportunities in mobile advertising have aroused the great enthusiasm of major operators and related companies in the world and the light of mobile advertising is about to bloom.