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采用实地调查方法获取资料,统计分析了第五届全国城市运动会赛事市场开发所有资料,从两个角度提出了体育赛事市场开发的相关建议:1)政府主导下的体育赛事市场开发,包括分析评估赛事市场、开发多种营销渠道、健全体育赛事市场开发资金的回笼机制;2)体育赛事市场开发中应注意的几个问题,即明确统一的筹资机构及其权利、明确佣金和回扣比例、严格实行同步审计。
Using field survey methods to obtain information, the statistical analysis of the Fifth National City Games tournament market development of all the information from two angles put forward the development of sports events market related recommendations: 1) the government-led sports events market development, including analysis and evaluation Race market, develop a variety of marketing channels, improve the sports event market development fund return mechanism; 2) Sports event market development should pay attention to several issues, namely, a clear unified funding agencies and their rights, a clear commission and rebate ratio, strict Implementation of synchronous audit.