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最近,人们对商界兴起的巨奖销售风,议论纷纷。作为一种促销手段,巨奖销售本无可厚非。但搞得太频太滥,就不能不让人产生种种担忧。笔者担心,这巨奖销售,会不会象杀鸡取卵似的造成购买力的透支?即将到来的旺季还能旺起来吗?明年的淡季会不会更淡?1988年的抢购风就曾造成此后连续二年多的市场疲软,其教训不可谓不深刻。前车之覆,后车之鉴,老路万万不能重走。
Recently, there has been a lot of discussion about the rise of the giant awards in the business community. As a promotional tool, sales of huge awards are understandable. However, if it is done too frequently, it can not but make people worry. The author is worried that this grand prize sales will not result in an overdraft like purchasing power. Will the upcoming peak season be prosperous? Will the off-season next season be lighter? The rush to buy winds in 1988 has caused continuous The weakness of the market over the past year is not without deep lessons. In the past, the old road could not be re-entered.