标致—雪铁龙:进退两难

• 出 处: 汽车与社会
• 发表日期: 2002年Z1期
• 关键词: 广州汽车 合资厂 市场占有率 大众公司 神龙汽车 合资经营 稍逊一筹 合资企业 发展方向

相对德国大众公司而言,法国厂商在中国的经营业绩稍逊一筹。法国标致1985年与广州汽车合资经营广州标致,产后销售一度很红火,到1991年在国内市场占有率达到16%。但法国标致对在华发展缺乏长远眼光,加上占股只有22%,对合资厂积极性不高,一心只想卖进口零配件,赚取短期高额利润,且法国标致提供的504和505车型是七十年代的老产品,引进后法方也不考虑提供换代新车型,以致广州标致车型旧,油耗高、

Relative to the German Volkswagen, the French companies operating performance in China less proficient. Peugeot in 1985 and Guangzhou Automobile joint venture in Guangzhou Peugeot, postpartum sales were booming, by 1991 in the domestic market share of 16%. However, the French Peugeot lack of long-term vision of the development in China, together with only 22% of the shares, the enthusiasm of the joint venture plant is not high, just want to sell imported spare parts, to earn short-term high profits, and Peugeot 504 and 505 models Is the seventies of the old products, after the introduction of the French side does not consider providing replacement new models, resulting in Guangzhou Peugeot old models, high fuel consumption,