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http://softlight2.blogbus.com/logs/39488601.html从地铁广告到出租车内触动传媒,从手机短信到电梯广告,甚至还有可以定位客户购物位置,并在其选择购物的最后30秒内做出精准营销的数字平台,无处不在的数字新媒体让消费者逐渐失去了一开始的新鲜感,甚至有一种被监控和过分引导消费的感觉。这种情况下,原本被投放的广告起不到促销的效果,反而使得部分具有逆反心理的消费者反其道而行。
http://softlight2.blogbus.com/logs/39488601.html From subway ads to taxi in the media, from SMS to elevator advertising, and even can locate customer shopping location, and in the last 30 seconds of their choice of shopping Within the digital marketing platform to make accurate marketing, ubiquitous digital new media so that consumers gradually lost the freshness of the beginning, and even have a feeling of being monitored and over-consumption. In this case, the original advertising has been less than the effect of promotion, but part of the anti-counter-psychotic consumers instead do the opposite.