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近年来,随着电视事业的迅速发展和影响力的快速提升,以电视媒体宣传典型人物、典型群体和典型事件的任务越来越重。这些年,军队中各行各业涌现出的典型人物和典型群体层出不穷。作为担负军事报道的电视节目,如何宣传好先进人物、先进经验、具有极其重要的作用。但是,如果用旧的观念和方法来完成电视的典型报道,就会把典型的事迹变成了概念化、公式化的说教,受众难以接受。时间长了,任凭你三条、五条系列报道的“狂轰乱炸”,这些典型在人们心中也只不过是过眼烟云。如何使电视典型报道深入人心,使观众愿看、爱看并主动接受,这是电视新闻从业人员需深入研究和探讨的。
In recent years, with the rapid development of TV business and the rapid promotion of influence, the task of promoting typical figures, typical groups and typical events by means of television media has been increasingly emphasized. Over the years, there have been an endless stream of typical figures and typical groups emerged in all walks of life in the armed forces. As a military television coverage of the program, how to promote good people, advanced experience, has an extremely important role. However, if the old concepts and methods are used to complete the typical coverage of television, the typical deeds will be turned into conceptualization and formulaic preaching, which is unacceptable to the audience. For a long time, despite your three, five series of reports of “bombing bombing”, these typical in the minds of people is nothing more than superficial. How to make the typical television coverage deeply rooted, so that the audience is willing to look, love and take the initiative to accept this is the television news practitioners need in-depth study and discussion.