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企业形象是有价无形的资产。“金字招牌”必须持之以恒地精心熔铸。北京长安商场自旧90年 5月开业以来,一直把树立良好的企业形象作为无止境的经营战略持续狠抓,努力走自己的路,开创诚信工程。以“诚信为本、育诚信人、文明经商、情感服务”为企业宗旨,发扬“团结、求实、奉献、创新”的企业精神,在购销存、服务、环境设施、后勤保障等经营管理活动中,大胆探索实践,力求在广大生产者和消费者心中树立起良好的“长安”形象,以便在激烈的市场竞争中求生存,求发展。
Corporate image is a valuable and intangible asset. The “golden signboard” must be carefully and carefully cast. Since its opening in May 1990, Beijing Chang’an Shopping Center has continuously established a good corporate image as an unstoppable business strategy, and strives to take its own path and create an honest project. Based on the corporate tenet of “honesty, good faith, civilized business, and emotional service”, we carry forward the entrepreneurial spirit of “unity, truth-seekingness, dedication, and innovation”, and in the management activities of purchase, sale, storage, service, environmental facilities, and logistical support. , boldly explore and practice, and strive to establish a good “Chang’an” image in the hearts of the majority of producers and consumers, in order to survive and develop in the fierce market competition.