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随着经济的高速发展和人们价值观的改变,现代平面广告中男性形象也随之发生了微妙变化,广告中中性化的男性形象越来越多。文章以文化的视角审视了现代广告中男性形象的改变,并说明原因,旨在揭示人的新审美诉求。
With the rapid economic development and changes in people’s values, the masculine image of modern print ads has also undergone subtle changes. The neutralized image of men in advertisements is increasing. The article examines the changes of male images in modern advertisements from the perspective of culture and explains the reasons for revealing the new aesthetic appeal of people.