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从香港到内地,我对中国市场和媒介有着20多年的丰富经历。这一经历令我深深为中国经济的崛起而振奋。在这一神奇国度,它所蕴藏的巨大消费力和市场潜能,在持续不断地创造着商界传奇。我服务的客户中,如可口可乐、宝洁这些国际企业巨头,在为这一全球市场的最亮点而目眩神迷的同时,纷纷全力推进本土化,与中国消费者深度沟通,赢得市场青眯。依托优质权威媒体的广告传播,是这一战略中的重要一环。2001年以来,这一环节的力度在明显加大,每年中央电视台新增国际客户20多家,广告投放以10多亿的速度逐年增加,2003年达到44亿元。
From Hong Kong to the Mainland, I have more than 20 years of experience in the Chinese market and the media. This experience has inspired me deeply for the rise of China’s economy. In this magical kingdom, the tremendous power and market potential it holds is constantly creating business legends. Among the clients I serve, such international giants as Coca-Cola and Procter & Gamble are trying their best to localize, communicate deeply with Chinese consumers and win the favor of the market while dazzled by the brightest of this global market. Relying on the dissemination of quality and authoritative media advertising is an important part of this strategy. Since 2001, the intensity of this link has been significantly increased. Every year, CCTV has added more than 20 international clients. The number of advertisements increased at a rate of more than 1 billion yuan each year, reaching 4.4 billion yuan in 2003.