论文部分内容阅读
对于大多数产品和服务来说,价格通常是促成或破坏交易的一个决定性营销变量,因此钢铁企业价格管理是钢铁企业经营管理中的一项极为重要的内容。目前在中国对钢铁企业价格决策的理论研究尚停留在探索性的层次上,其根本性的原因在于中国钢铁市场有着不同于国外钢铁市场的特殊性,适用于国外钢铁企业价格决策的有关营销管理、供应链系统协调等方面的一些定价规则及定量化模型所假设的前提条件与当前中国钢铁企业、钢铁市场的现状相比存在较大差异。分析中国钢铁企业价格决策的基本特性,有助于形成中国钢铁企业所特有的价格决策理论。
For most products and services, the price is usually a decisive marketing variable that facilitates or undermines the transaction. Therefore, the price management of iron and steel enterprises is a very important part of the management of the steel enterprises. At present, the theoretical research on the price decision-making of iron and steel enterprises in China is still at the exploratory level. The fundamental reason for this is that the Chinese steel market has different characteristics from those of the foreign steel market and is applicable to the marketing management of foreign iron and steel enterprises , Supply chain coordination and other aspects of some pricing rules and quantitative models assume the preconditions and the current Chinese steel companies, the current situation of the steel market there is a big difference. Analyzing the basic characteristics of Chinese iron and steel enterprises’ price decision-making helps to form the price decision-making theory peculiar to Chinese steel companies.