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杂志不景气正在引发出版市场危机据日本出版科学研究所的调查,2007年日本出版物销售额与上年同比减少3.1%,为2兆853亿日元,跌破3兆日元大关。书籍销售近几年出现低潮,而杂志还没有出现脱离读者的市场景气,但也连续10年打破上年度收入。虽说是失落,但杂志市场的规模仍是书籍市场的1.3倍,利润率也比书籍高。书籍以多品种、
Journal downturn is triggering the publishing market crisis According to a survey by the Japan Institute of Publishing Science, Japanese publications in 2007 sales fell 3.1% from the previous year to 2 trillion 85.3 billion yen, below the 3 trillion yen mark. In recent years, the sales of books have been on a low ebb, but the magazine has not yet emerged from the readers’ market sentiment, but also broke the revenue of the previous year for 10 consecutive years. Although it is lost, the size of the magazine market is still 1.3 times that of the book market, and its profit margin is also higher than that of books. Books with many varieties,