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如今,多屏时代的来临、新媒体的崛起,带动着受众媒介接触方式发生着翻天覆地的变化。在文化传媒产业加快转型的大背景下,传统电视行业面临着前所未有的焦虑与困惑。面对生态大环境的转变,四川广播电视台文化旅游频道扎根自身优势,求生存谋发展,继续以开拓本土市场为目标,努力拓宽宣传渠道,提出了打造本省经济圈的经营理念。2014年11月,四川广播电视台文化旅游频道与成都海宁皮革城联手推出《要幸福到海
Today, the advent of multi-screen era, the rise of new media, driven the way the media contact with the earth-shaking changes have taken place. In the context of accelerating the transformation of cultural media industry, the traditional television industry is facing unprecedented anxiety and confusion. Faced with the transformation of the ecological environment, Sichuan Radio and Television Culture and Tourism Channel takes its own advantages, seeking survival and development, continue to explore the local market as the goal, and strive to broaden the channels of publicity, proposed to create the province’s economic circle business philosophy. In November 2014, Sichuan Radio and Television Culture and Tourism Channel and Chengdu Haining Leather City jointly launched "to be happy to the sea