论文部分内容阅读
广告策划与设计是视觉传达设计专业中一门重要的专业课程,随着设计市场对人才需求的变化以及应用型人才培养的新要求,本文试图从广告策划教学入手,思考探讨如何采取更有效的教学方法提升学生的创新能力和专业表达能力。
Advertising planning and design is an important professional course in visual communication design. With the change of demand for talents in the design market and the new requirements of applied talents cultivation, this paper attempts to start from the advertising planning teaching and consider how to take a more effective Teaching methods to enhance students’ ability to innovate and professional expression.