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新数业务的破局之道近年来,移动互联网发展迅速崛起,用户对PC网络端和移动端观看视频的跨屏化使用需求愈加明显。根据艾瑞统计,2016年中国视频广告市场规模已经达到330亿元,其中程序化的占比为25.2%,视频程序化购买从2014年进入视频市场以来,增长飞速,并迅速成为广告主投放广告的重要渠道之一,广告价值日益凸显。然而,碎片化时代下用户选择观看视频软件的忠实
In recent years, the rapid development of mobile Internet, users of the PC network and mobile video viewing cross-screen use of the increasingly obvious demand. According to iResearch, the size of the video advertising market in China reached 33 billion yuan in 2016, of which 25.2% was programmatic. Video programmatic buying has been rapidly growing since entering the video market in 2014 and has quickly become an advertiser for advertising One of the important channels, advertising has become increasingly prominent. However, users in the era of fragmentation have opted to watch video software faithfully