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上海是国际客户聚集最多的城市,同时也是大部分4A 广告公司进入中国的第一站。在过去的10年里,上海的广告业从稚嫩走向成熟,在这一过程中,4A广告公司规范的作业流程,对调研严谨科学的态度,服务客户的宝典都被本土的从业者悉心学习,认真实践,融会贯通,现在它再也没有多少让人觉得高不可攀的神秘感了。真正成功的,在于上海业界领先的楚翘公司都是充分重视本土人员的智慧与经验的,而决不是那些徒有虚名、公司里只是充斥着一大堆高薪聘请的外国专家的公司。这是此行业这两年走向成熟与健康发展的一个标志。看一看那些4A 培养多年的第一代本土广告从业人员,
Shanghai is the city with the most international customers, and it is also the first stop for most 4A advertising companies to enter China. In the past 10 years, the advertising industry in Shanghai has grown immature. In the process, the 4A advertising company regulated the workflow, rigorously researched and scientifically studied the clients’ Seriously practicing, mastery, and now it no longer have the mystery of how many people feel unattainable. The real success is that the industry leader in Shanghai, Chu Qiao, pays equal attention to the wisdom and experience of local personnel. It is by no means a mere name tagging company, but the company is full of a lot of foreign-funded hired experts. This is a sign that the industry has matured and developed healthily in the past two years. Take a look at those 4A first-generation native advertising practitioners trained for many years,